giovedì 12 aprile 2007
Starbucks in Beijing display barcodes on table tops
China has come up with an amazing new type of advert to try to make the most of mobile users, reports Mad4Mobile Phones."The new format allows physical objects to be turned into hyperlinks. A user clicks on the link, which can be a billboard or even a leaflet on a coffee table, by taking a picture with the phones camera. The phone then reads a barcode from the advert and opens up a corresponding web page.
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